Covid-19

We thought, amongst all the other emails you are getting, we would let you know that as your accountants, we have thought about the challenges that lay ahead and maybe offer some words of reassurance in what can seem to be an increasingly scary time. The main message that we want to say is that […]

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Business Finance Jargon-Buster

Financial terms and ratios – a layman’s guide to the jargon These definitions are for the most commonly used UK financial terms and ratios and may help to break down the mystique around the language of business. They are based on UK Company Balance Sheet, Profit and Loss Account, and Cashflow Statement conventions. Certain financial […]

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The Levels of Selling

The different levels of selling a product or service What you sell and the way that you sell often determine whether a person or another business will buy from you. When it comes to selling, especially to businesses, there are four levels, the first three of which on their own usually risk delays in decision-making […]

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The New Rules for Marketing

The New Rules for Marketing What works today is very different from what worked a decade or more ago. If you think of Marketing as the same as it was twenty (or even ten) years ago, you are definitely thinking in the wrong direction! The reason is simple. What works today is almost the opposite […]

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